McDonald's menu to recommend food based on weather

Posted by on Wednesday, November 11, 2015

Feeling hungry? If so McDonald's will be matching your food craving to the weather.

The fast food giant announced that they will be installing digital menu boards at restaurants nationwide. They hope to be done installing the boards at all US restaurants by the end of next year. 

The boards will make food recommendations based on the weather. When it's cold out or raining, for example, the digital menus might recommend heartier meals and hot drinks. They will be equipped to monitor outside temperatures and know which products sell better at hotter or colder temperatures and promote those products.

Customers in Canada ended up spending more on every transaction where the new menu boards were tested.



The Team

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