Around the globe, millions of people, businesses, and landmarks
set aside an hour to host events, switch off their lights, and make noise for
climate change action. This year Earth Hour is at 8:30pm on 25 March 2017.
Over the last 10 years, the Earth Hour group has achieved massive
environmental impact. This includes, change laws, lives and our planet.
In 2004, confronted with scientific findings, WWF Australia met
with advertising agency Leo Burnett Sydney to "discuss ideas for engaging
Australians on the issue of climate change".
The idea of a large scale switch off was coined and developed in
2006, originally under the working title "The Big Flick". WWF
Australia presented their concept to Fairfax Media who, along with Sydney Lord
Mayor Clover Moore, agreed to back the event.
The 2007 Earth Hour was held on March 31 in Sydney, Australia at
7:30 pm, local time.
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