Cheerios Donates a Billion Wildflower Seeds

Posted by on Tuesday, March 21, 2017
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General Mills Inc., the company that makes Cheerios has donated more than a billion wildflower seeds in a promotion aimed at fighting the annihilation of the bee population in North America.

General Mills partnered with Veseys Seeds Ltd., a Canadian company, to distribute the seeds via a web site that featured a cut-out silhouette of the Honey Nut Cheerios mascot.

The bee was removed from cereal boxes in early 2017 to raise awareness on the issue.

Bees play an important role in pollinating flowering plants, and are the major type of pollinator in many ecosystems that contain flowering plants. It is estimated that one third of the human food supply depends on pollination by insects, birds and bats, most of which is accomplished by bees, whether wild or domesticated.



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